What comes to your mind when we talk about brands like iPhone, twitter or Tesla? Yes; the logo
Your visual identity can help people recognize your brand easily; as you recognize the famous brands once you see their logos
This is the Power of Graphic Design.
?What are the reasons for establishing a graphic design company
Currently, there are many reasons for establishing a graphic design company, as there are many opportunities that can be exploited, due to the increasing importance of the field of graphic design, and its vital role for companies in marketing and selling. The reasons for establishing a graphic design company can be summarized in the following three points:
First: Targeting customers and business owners
It is common knowledge that companies in their work often target either customers (B2C) or companies (B2B), due to the different products and services that the two are looking for. Therefore, the company chooses what suits it when it begins to define the target group, as a result of the difficulty of combining the two in most cases.
But by establishing a graphic design company, you can work on targeting clients and business owners at the same time. You may find someone who wants to create a visual identity for their personal brand. For example, a person who works in the field of self-employment, and wants to own a brand that enables him to obtain various opportunities.
At the same time, you may find a company that wants to obtain the same service, as the visual identity represents the link between it and its customers. Consequently, the various targeting opportunities result in greater opportunities for sale, and consequently the success of establishing a graphic design company.
Second: Cooperation with other companies
The graphic design service is one of the most important services that clients are constantly looking for. Therefore, other companies that do not work in this field try to include these services to customers on demand. For example, content writing companies consider providing a design service, as an addition to the writing services they sell to clients.
But the problem may be that there are no design people within the company, and the company does not want to waste time searching for them, with no quality assurance from their work, there is no time to experiment. So, when you establish a graphic design company, you can offer your services to other companies, and they provide them as additional services to clients.
The same can be done with many companies, whether specialized in writing content, translation, video production, and others who need design, and therefore it is an important opportunity that can be exploited, and it shows how important it is to establish a graphic design company.
You can also take advantage of this cooperation to your advantage as well, making sure to do the same, as you recommend these companies to your customers. This will either benefit you in building trust with them, or you may even benefit financially, by getting commissions from every sale that occurs through you.
Third: Zero risk in establishing a graphic design company
There is often no financial risk in setting up a freelance graphic design company, as a result of not having to bear a lot of capital at the beginning of the business. The team is only hired when they are needed, so you will not incur any costs with the team before you actually start selling the services.
In addition to the fact that the costs required in order to establish a graphic design company are limited, as you pay initially to complete the legal procedures, create your website and marketing activities, and these costs can be borne by placing a small capital, and when you start working in the company you will be able to recover the capital quickly .
There is also no risk in terms of the technical performance of the company, as there are many designers who have experience in various graphic design fields on their own. Thus, this ensures that the company is able to provide a variety of services to clients, while ensuring diversity in the performance of each designer, so there are many options for selling services to clients.
