Search Engine Marketing Services, or SEM. Also known as PPC or Pay Per Click Services. They are a type of online marketing, which helps you grow your business effectively through Google Ads
?What is SEM search engine marketing
We can define SEM as the set of tools, techniques, and strategies that help improve the visibility of websites and web pages through search engines. In short, the goal of search engine marketing is to appear in a better position among Google's search results and other similar sites.
In general, Google search pages and other sites display two types of results:
Organic results
To find out which ones to display, the search engine uses an algorithm that tells you which websites are best to respond to a particular query. For example, Google's algorithm is based on relevance (web content) and authority (links from other pages). The set of techniques and tools used to place organic listings is known as SEO (Search Engine Optimization).
Paid results
Unlike organic listings, here the advertiser has to pay an amount for each click they get. To get traffic by buying ads in search engines, you will have to resort to search engine advertising solutions, such as Google Ads. This system is also called PPC (Pay Per Click) or CPC (Cost Per Click).
Search engine marketing includes both search engine optimization (SEO) techniques and search engine advertising. However, most marketers use search engine marketing to refer exclusively to search engine ads or paid results. To avoid confusion, in this article we will use search engine marketing to refer to paid engine advertising.
?Why is search engine marketing important
With more and more consumers searching for and shopping for products online, search engine marketing has become an important online marketing strategy to increase a company's reach.
In fact, the majority of new visitors to a website find it by performing a query on a search engine.
In search engine marketing, advertisers only pay for the impressions that result in visitors, which makes it an efficient way for a company to spend their marketing money. As an added bonus, each visitor gradually improves the website's ranking in organic search results.
?How Search Engine Marketing Campaigns Work
SEM networks are self-service operations. Once the marketer selects a network, he can run a campaign within a short period of time.
When setting up a campaign within the SEM network, the marketer is required to:
conducting a keyword research and selecting a combination of keywords related to their site or product;
Select a geographic location to display the ad within;
Create a text ad to display in search results;
Bid on the price they are willing to pay for each click on their ad.
It's easy to produce text-only ads. Marketers enter a title and text for the ad content, a call to action, and a hyperlink URL.
