I'm a marketing consultant and at one of my client-companies, a company that, in less than 10 years, has gone from a $10 million to a $100 million dollar business one of the people I work with frequently has jokingly given herself the title, 'smart home in saudi arabia Vice President, Back-End.'

Although that clearly opens her up to be the butt of many jokes, it does very accurately describe her very, very important area of responsibility, in direct marketing parlance. At least 80% of the company's profitability depends on her contributions.

If the term "back-end" is new to you, it means everything you sell your customers after their initial purchase (that first order is called the "front-end"). For instance, let's say you sell instructional video tapes to golfers on how to play better. You advertise in golf magazines and your lead product is a $25 video on putting strategies. That's your "front-end" because that's what people buy first. But then once people purchase that first video, you send them a catalog offering them over 50 other golf videos ranging in price from $50 to $99. Those follow-on videos are your "back-end."

In many businesses, there is a relatively brief period of time during which there are significant, exciting profits on the front-end, that is the very first sale to a customer.

But that happy situation dissolves over time, as you "cream" the market. And, as you go deeper and deeper into a market, the cost of making the first sale (acquiring a customer) goes up and up. For instance, in the above example of the golf videos the first time you run a magazine ad you might pull 100 orders. But if you keep running it every month, your order volume will probably drop off steadily. Within six months, you'd be lucky to be selling 30 videos from the same ad in the same magazine. As some point, it gets so high it is no longer practical to advertise and sell that product to that market.

Nothing is forever. This fact of life is what mandates being smart about making all the money that you can from the back-end.

The good news is that your satisfied customers are probably willing to buy other things from you -- and they don't even have to be your own products/services. You can make deals with other companies to smart home in saudi arabiaoffer their products/services to your customers in exchange for a piece of the action.

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